Dr. Ralph F. Wilson , Web Marketing Today - Apr 17, 2012 Here are some articles that will help you this week.
Matt McGee,More Than 27 Percent Of Emails Are Opened On Mobile Devices, Marketing Land, 13 Apr 2012. Knotice reports that phones accounted for 20.6 percent of e-mail opens, and tablets made up 6.8%.
Krista Neher,9 Steps to Building a Content Marketing Strategy, ClickZ, 9 Apr 2012. Steps are: (1) set objectives, (2) target your audience, (3) identify triggers, (4) develop an editorial strategy, (5) decided what content to create, (6) consider content formats, (7) see how you can make your content better and more creative that your competition, (8) consider who develops the content, and (7) decided how it will be promoted or syndicated.
David Daniels,Email Marketing for Local Business, ClickZ, 9 Apr 2012. Explains how e-mail marketing might be implemented by a local camera store with two locations, a grocery store, a book and music store, and an upscale wine shop.
Sage Lewis,Content Theft: What to Do When It Happens, ClickZ, 9 Apr 2012. Suggests that people stealing your content is a wonderful event. Don't send a cease and desist notice! Explains why.
Nathan Richter,4 Ways to Use Email to Improve Website Conversions, ClickZ, 10 Apr 2012. Suggests exploring segmentation, consistency of messaging from the e-mail to your landing page, provide consistent visual 'badges,' and target users based on the technology they use to read the e-mail.
Aubrey Beck,10 Online Shopping Personality Traits, ClickZ, 11 Apr 2012. Distinguishes between shoppers by 10 designations: distracted, premium, determined, active, free shipping hunter, thrifty, loyal, methodical, impatient, and wish-list. Explains how to close the deal with each.
Lee Rainie, et al.,The rise of e-reading, Pew Internet, 4 Apr 2012. Reports that 21% of Americans have read an e-book in the past year, with a spike in both tablets and dedicated e-readers in the past holiday season. E-book readers tend to be the more avid readers of books.
Matt McGee,About Half Of The Top Blogs Use WordPress, Research Shows, Marketing Land, 11 Apr 2012. According to Royal Pingdom, 49% of the top 100 blogs are using WordPress as their publishing system. Of these, 9% use hosted WordPress, while 40% used self-hosted word press programs. The next contenders are 14% custom and 7% Moveable Type, 6% Drupal, 5% Gawker, 4% BlogSmith. Of course, these proportions won't hold for the less popular blogs.
Eric Ward,Signs Of Linking Over-Optimization, Search Engine Land, 10 Apr 2012. Talks about the fuzziness of defining off-site link over-optimization.
Pablo Palatnik,8 SEO Pointers for Ecommerce Product Pages, Practical eCommerce, 5 Apr 2012. Recommends careful use of titles, description meta tags, image alt tags, keywords in URL strings, robust product descriptions, linkworthiness, social media buttons, and user-generated reviews.
Tom Schmitz,11 Considerations For International SEO, Search Engine Land, 12 Apr 2012. To get good SEO overseas remember: to target countries, not just languages, use a country-specific domain name, set the language meta-tag properly on your webpages, host locally if possible, rewrite for each country, localize content, review design and usability in each country, provide appropriate XML sitemaps. register each site with local search engines, and refer to local activities.
Articles for this section are selected by Dr. Wilson on the basis of their appeal to small and medium businesses. He especially looks for articles with a how-to bent.
