The ROI of Social Media

Is your website at the center of your internet marketing strategy? It should be! You don’t own any of the social platforms you are part of, you do own your website / blog.

ROI has 2 meanings:

Return on InvestmentReturn on Influence

Content Creation X (*Social Media + SEO + PPC + Email) = traffic to your website/blog

(*Social Media has multiple purposes, building relationships, customer service and much more)

When you create content you have something to talk about. When you have something to talk about you have a reason to drive traffic to your website / blog. Make sure you are adding value and that you have a compelling call to action when people arrive.

More traffic = more opportunity for you to measure

The next part of the formula is to track your conversion on your website. I use google analytics to track visitors. 5 buyers / 100 visitors = 5% conversion.

In a Nutshell: Add value – Drive traffic to your website, have a CTA and track conversion.

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